80’s and 90’s saw a resurgence of patriotic television shows revolving around the army; a way of encouraging the youth into recruitment. Shows like Buniyaad and Fauji were meant to re-awaken the strong sense of patriotism and nationalism among its viewers.
The building tensions over Kashmir and incoming Kargil War has the shows focused on service to nationhood. The media became a key element in the recruitment of youths into the armed forces on both sides of the border. During this time also was the rapid rise of ‘family dramas’ especially in India; they dealt with the daily problems of the middle-class and their struggles.
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