ATBA concept - Director Dharmendra Sharma Words !!!! Are They ???
Move over saas-bahu, soaps take to defining new Indian woman
Last Updated: Sun, Jul 18th, 2021, 11:01:36 hrs
https://www.zee5.com/zee5news/meet-the-characters-of-zee5s-upcoming-show-apna-time-bhi-aayega
In turn, viewers are embracing women-centric narratives where the entire story revolves around female characters. But the creators are trying to portray these characters in a more multifaceted way so that they are realistic as well as entertaining, and in the process define the new Indian woman.
For instance, shows like "Apna Time Bhi Aayega" on Zee TV depicts the story of a young girl Rani, played by Megha Ray. She dreams of becoming an engineer, and balances household chores with her studies. Similarly, "Teri Meri Ikk Jindri" brings out the story of a Punjabi girl Mahi (portrayed by Amandeep Sidhu), who endeavours to build a career out of her passion for driving. She thinks out of the box and tries to break the orthodox mindset by starting a taxi service for women.
While talking about the women-oriented shows gaining popularity, director Dharmendra Sharma of "Apna Time Bhi Aayega", says the audience today has begun accepting changes and is open to exploring fresh ideas in a television show storyline.
"The audience prefer viewing content that not only entertains but also inspires them in various walks of life. Hence, there has been a radical shift in women-centric content because a majority of our viewers are women who look to be empowered," explains Sharma.
As women today are succeeding in every phase of life, there has been a natural need to change the norms followed in the television world. Producers are focusing on content that is relatable and encouraging. Sharma adds: "I feel there has been a change in the way the characters and leads of a show are being designed for television. They are more relatable to the audience and can also empower them in so many ways."
Although women-centric shows are not new to us -- we have had shows like "Tara" or "Shanti" before - shows lately have been picking up bold topics that were usually shunned by society. Topics like transgender equality, women dealing with extra marital affairs of their husbands and even girl education are thoughts that shows have begun focusing upon.
