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Sanjana Sanghi's Humans of Bombay post deleted after a lot of backlash

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ninny thumbnail
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Posted: 2 years ago

She has zero self awareness. How is she even paying for her PR? 

Lord_Voldemort thumbnail
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Posted: 2 years ago

I read the entire article and didn't understand what the backlash was for.


Is it because she used the word 'help'? Umm..what's wrong with that? 

TotalBetty thumbnail
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Posted: 2 years ago

I  couldn’t understand it either... What’s the backlash about?

Either the article is very sloppily written or I am having an off day which I am having very often these days... Couldn’t make any sense 


Who is behind this Diet Sabya

Justice4Samosa thumbnail
Posted: 2 years ago
This content was originally posted by: Lord_Voldemort

I read the entire article and didn't understand what the backlash was for.


Is it because she used the word 'help'? Umm..what's wrong with that? 


No, it's because it was a promotional post for Budweiser masked as just another HOB post where her help was being used for promotional gimmick. The last paragraph is why the backlash is:


_________


HOB with #Budweiser encourages you to help those around you get vaccinated against Covid, so that we can be #Stronger Together. Have you helped anyone get vaccinated? Let us know in the comments!

Edited by MommaDarling - 2 years ago
Lord_Voldemort thumbnail
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Posted: 2 years ago
This content was originally posted by: MommaDarling


No, it's because it was a promotional post for Budweiser masked as just another HOB post where her help was being used for promotional gimmick. The last paragraph is why the backlash is:


_________


HOB with #Budweiser encourages you to help those around you get vaccinated against Covid, so that we can be #Stronger Together. Have you helped anyone get vaccinated? Let us know in the comments!

Still don't understand what's wrong with it.

She was sharing a real story from her life and a brand is promoting this and sharing a positive message that we ought to help others get vaccinated, especially those who are hesitating getting it done.

Brands do this all the time. What's the hullabaloo all about?

S_H_Y thumbnail
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Posted: 2 years ago



Because it's an ad post.

New indian ad guidelines say influencers must label branded posts if there’s a material connection between them and the advertisers, failing which, both parties shall be held accountable, the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where, how and for how long these labels must appear.

Edited by S_H_Y - 2 years ago
Moodyblue thumbnail
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Posted: 2 years ago

When promotional posts pretend to be something else, it is hilarious . They are being paid money to highlight their charity, meh.