Shaadi Mubarak was a content show. We all know that Shaadi Mubarak's premise was progressive and not trp centric. It was a content show since its beginning and for the first 60 episodes the show was fully content. With Rajshree the show was content for 50 episodes and with Rati the show was content for 10 episodes counting youth vs millennials track with Rajshree and Rati's both contribution the color shaming track fetched 1.6 ratings and after Rati's entry youth vs millenials track fetched 1.6 ratings too.
Afterwards the village track started which was absolutely rubbish and this track got 1.5 ratings as it dropped by 0.1 points. Then the disastrous Nandini track started and in its first week itself the show dropped to 1.3 points via the stupid drama. That moment i was screaming here saying this track wont work. Thankgod, KeerTi's marriage happened and the show came back to 1.6 but as the cvs expected this track will boosts ratings they were proved wrong because it FAILED. It didnt got 2+ because how can you expect trp tracks will work in a content show.
It failed because Shaadi Mubarak audience is quite different from the regular trp audience and why would they tolerate regressive tracks in a show that embarked its journey with a progressive thought of a middle aged woman and mother standing on her own feet. Shaadi Mubarak was about KeerTi plus Preeti establishing as a businesswoman. WHERE IS THAT ?
How do you think the Nandini track had helped us in boosting ratings by any means. Not even a single week when in this meanwhile SM crossed above 2+ after that track. The show is getting the same ratings currently which it got during when they were showing progressive track like youth vs millenial. My point here is WHY THE WRITERS ARE NOT BRINGING UP THEIR MAIN PLOT here that is PREETI as a SUCCESSFUL BUSINESSWOMAN. SHAADI MUBARAK as a successful wedding planning firm.
I was discussing about this with someone in other forum and the person told me that when a show is content show even if you add all types of typical trp tracks it wont work because the premise doesn't allow it to do so. Thus its better for the writers to come up with meaningful, progressive and modern office related tracks than all this nonsense they are planning ahead. They should show Shaadi Mubarak as an office romcom drama then only trps will boost, audience will feel that no we were wrong this show is different lets watch it, if you keep showing typical that happens in every other show in a content then it wont work.
For Eg - Sanjivani 2019 started off as a medical drama right. In its first week it got 1.3 ratings. Later on they tried to grab trp audience and the result the show is off aired. Another eg, KHKT (Kahaan Hum Kahaan Tum), it was a highly modern show with 1.6 ratings at prime time but instead of focussing on the preplanned story the makers chose to grab trp audience which led them to lose their target audience.
I hope i am clear now. π
comment:
p_commentcount