Akshay and Deepika - the most trusted celebrities in Bollywood

The TIARA (Trust, Identify, Attractive, Respect, and Appeal) Research report is produced by The Indian Institute of Human Brands (IIHB) led by adman Sandeep Goya. It acts as a guidebook for brands to choose better faces to represent their products and campaigns as the right face can make or break the image of a brand.

The study, conducted among 60,000 respondents in 23 cities, found that 88 percent of the respondents thought Amitabh Bachchan was the most trustable celebrity in India. 86.7 percent of respondents voted for Akshay Kumar as the most trusted actor in Bollywood.

Among women, actress Deepika Padukone seems to currently be ruling hearts despite controversy. The actress bagged both the spot for the 'Most Trusted' Bollywood actress with over 82 percent votes and was also voted the 'Most Beautiful' in India as per the TIARA rating with 59.9 percent votes. Padukone was followed by Aishwarya Rai Bachchan who topped the list of 'Most Beautiful' in Bollywood.

These are not the only metrics that the report assessed. As per its findings, Virat Kohli was voted the most handsome and most trendy celebrity in India while Ayushmaan Khurana won brownie points as being the most relatable.

Sure 🤣

Most trusted was Amitabh even by their own standards. Anything to promote Akshay. 🤣

Originally posted by: rkisnothot

Sure 🤣

Most trusted was Amitabh even by their own standards. Anything to promote Akshay. 🤣

The study, conducted among 60,000 respondents in 23 cities, found that 88 percent of the respondents thought Amitabh Bachchan was the most trustable celebrity in India. 86.7 percent of respondents voted for Akshay Kumar as the most trusted actor in Bollywood.

Don’t know about others but I trust my Deepu 🤣

How can Amitabh be the most trusted in India but Akshay is the most trusted in Bollywood?

How can Aishwarya be the most beautiful in Bollywood but Deepika is the most beautiful in India?

Originally posted by: VaniSpeaks

How can Amitabh be the most trusted in India but Akshay is the most trusted in Bollywood?

How can Aishwarya be the most beautiful in Bollywood but Deepika is the most beautiful in India?

Different questions asked to different people and they gave different answers based on their different moods in different time.

Pr pr at work. This day bw actors and their pr are so predictable and boring bw is in a different phase no more big stars or stardom it ended with salman era

Besides Big B, from Bollywood, Akshay Kumar has been voted the Most Trusted celeb, while actor-comedian Kapil Sharma tops the category on the small screen. Deepika Padukone emerged as the Most Trusted female Bollywood celebrity. Likewise, star India cricketer, Mahendra Singh Dhoni leads the same category in sports world, followed by Indian woman cricketer, Mithali Raj. Dhoni’s ex-Indian teammate, Virat Kohli and his wife, Anushka Sharma are the Most Trusted celebrity couple.

“Bollywood was, and will always shine bright. So, regardless of the so-called temporary blip in it’s popularity (due to recent controversies) people won’t forget and diss the film industry forever. And sports stars, especially cricketers, are never going to lose their charm, and God-like status in India,” says ad guru Prahlad Kakkar.

Among other findings, Deepika Padukone has been voted as India’s Most Beautiful, and also India’s Most Glamorous. Alia Bhatt is India’s Most Attractive, while Indian cricket captain, Kohli -- besides being the Most Trendy -- takes the top spot of being the Most Attractive celebrity couple along with his wife. Kumar has also emerged as the winner, in the Most Appealing category.