There is a culture of live and let live in the south film industry. And even the star kids who have made it big in Tollywood have done it by proving their talent and popularity among the masses again and again. They have no done it by playing games with outsiders and creating conditions where no one else but they can thrive. Being the son of a producer will certainly get you an easy entry into the industry, but that will not stop an actor who is better than you from succeeding, even if he is a rank outsider. This is not the case with the hindi film industry at all.
Also, most south actors come across as genuinely decent human beings or in the very least, they always keep a rather humble front and do not boast about their privileged lifestyle or background to the rest of the world. Just look at Rajnikant, no other actor has the kind of crazy, devoted fan following as this man has had for decades...but he still comes as so unaffected and truly humble. Almost, all south stars are more or less similar. They keep themselves in the news for their work and almost, always keep their personal and professional life separate.
Contrast this to bollywood, where you have obnoxious star kids, who start painting themselves as the best thing since sliced bread even before their first release. Not to mention selling their real and fake relationships to keep themselves in the news constantly. That is why bolly stars gain popularity, but never earn the respect of its audience.
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