Why is there a ruckus on Amitabh Bachchan's 'Gulabo Sitabo'?

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Posted: 3 years ago

Cinema houses are locked due to the lockdown caused by the Corona virus.

Because of this, where the owners of cinema houses have not been earning for the last two months, now they are also facing a new challenge.


Actually, Amitabh Bachchan and Ayushman Khurana's Sujit Sarkar directed film 'Gulabo Sitabho' has been decided to release directly on OTT i.e. Over the Top Platform Amazon Prime instead of theaters.


This is the reason that the owners of cinema houses are fearing that if the new films are released directly on the OTT platform, then there will be a possibility of shutting down these theaters.

Apart from the film 'Gulabo Sitabo', Vidya Balan's film Shakuntala is also being released on Amazon Prime.


This decision of producers and directors has caused a lot of resentment among cinema owners and film exhibitors.


Nitin Datar, president of the Cinema Owners and Exhibitors Association of India from the BBC, said, "We certainly don't want the films to be released directly on the OTT platform. If they had to take such a step, they would have discussed with us first." The decision should not have been taken without being told. "


"The way filmmakers are investing in films, exhibitors have also invested a lot in cinemas. It would be better to make a big decision if they understand the problems of everyone, whether it is for money or any reason. First they would discuss it and then make a decision. "


Says Nitin Datar, "Exhibitors and the film industry should talk to the government. In small budget films, we give 50% of the revenue to the producers. We have supported the producers so much. Now that it is time for the producers to support So if they do this kind of work then we will suffer a lot. "


He said - where he stayed for two months, could not he stay for two more months? Such a decision will leave millions of people unemployed as the chain system runs in the theater, such as many people working in dining canteens, parking, cleaning staff, security personnel, and if the same situation continues, unemployment will increase. "


Says Nitin Datar, "The other thing that I think is that uncensored movies will come on the OTT platform as these web series come. We together can find a solution from the government as to when the theaters can start. Deepawali's After Deepawali, right after that, or else we will have to wait. All these things could be talked to the government which did not happen. "


On this issue, Manoj Desai, executive director of G7 Multiplex and Maratha Temple Cinema, says, "Along with big-budget films, small budget films used to go in a single theater. But the time to come will be very heavy for us. Maharashtra has the highest number of corona cases. So, when do theaters open here, what do you know. So the directors whose films are completely ready To Ilijh Why would your loss. It has only been released. "

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