While all of us are very upset with the news of the show going off-air and all the news and with all the chaos going on on Social media and other platforms, I was trying to understand the reason for the show going off-air.
However, this is only my personal opinion.
The KHKT viewership belongs to a specific category of audience which is very different from the rest of the of Star's target audience. Like we heard in Sandiip Sickand's interview, the Indian television female lead should be gullible or bechaari for the audience to relate to her and whether we like to admit to it or not, but there is a significant number of people in our country who actually want to watch a bechaari lady most of the time because they identify with them. At least that's what the TRPs of other long-lasting shows say and also what the new promo of the possible replacement of KHKT depicts.
However, there is also another segment of the society (the likes of us) who want to see a strong woman on screen. Someone who earns her own money, who wants a career for herself, who provides for the family but also looks for some magic in the form of love. All of us somewhere are these dreamers who identify with the likes of Sonakshi and look for some RoNakshi magic within the realities of their life which is work, career, family, finances, among many other problems. That's the reason most of us loved the first 75-odd episodes of the show which majorly saw a strong Sonakshi and the good news is that this section of the society is growing looking at how popular the show is with the 1.8-2.0 TRP and also viewership on Hotstar.
Unfortunately, what Star Plus and other Hindi GEC channels have assumed is that our section of viewership has moved to the web-series platform or other international shows. But unfortunately, we're stuck somewhere in the middle. We may or may not relate to the over practical web-shows because we're still dreamers living in this practical world and international shows is something we may not relate to all the time.
@Sandiip Sickand - It’s not that good content doesn’t work. It’s just the viewership population of our country is unevenly divided. Maybe KHKT is on the wrong channel at the wrong time?
What Star Plus is trying to do by pulling off KHKT is focus on the mass audience with a view to get more profits on their prime time slot. But my urge to Star Plus is to probably tap into this section of the audience who want a show which they can relate to without the over-the-top family drama and deal with the real problems of life. The current numbers show great potential to shape the next generation of the audience and also define the 'Nayi Soch' that the channel is trying to promote?
My two bits from the business side!
comment:
p_commentcount