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While some brands have said they are reducing the visibility of ads featuring her in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands that might anger administrations inclined to be vengeful.
“Normally, brands like to play safe and are wary of any controversy,” said Shashi Sinha, chief executive of IPG Mediabrands, which represents Coca-Cola and Amazon among others.
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