Why am I comparing two non-actresses? well, because they are both undeniably popular among a section of the audience. And let's face it, acting skills and popularity don't go hand-in-hand or else Salman Khan would be replaced by Rajkumar Rao as the reigning superstar.
Shraddha has made the right choices when it comes to scripts, taking on projects which hold commercial appeal and starring opposite big names. But her filmography is studded with flops when she tried anything different or tried to break out of the mould. Examples being Haseena Parker(disaster), Rock on 2, OK Jaanu etc.
Katrina, on the other hand, at her peak, made films like New York work, without a strong male lead. To her discredit, she never really tried anything female-oriented or different, but I feel she had stronger commercial appeal than Shraddha ever did or has.
Both are bad actresses but that doesn't stop people from idolizing them.
Comment/Discuss.
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