I think he is doing good. Atleast he taking up all good offers and not doing C grade movies. Movie Azhar was pretty good. I watched it just for him.
More, everyone cant be superstar there are supporting actors too in a movie that make the movie work. So I find it alright. And he got 11 movie offers after BB out of which he rejected that movie Atarange after signing it and signed 3 movie deal with Ekta. So he did end up with movies. All offers cant be all good. He picked whatever he thought was best.