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Daily soaps on Hindi general entertainment channels going off-air is not exactly a new phenomenon and doesn't come as surprise anymore to viewers. Typically, no thanks to the fractured viewership pattern, Hindi GECs tend to pull off shows when they fail to deliver the requisite numbers. From lead actors quitting shows, falling sick or the storylines having 'run it's course' Hindi soaps now come with an expiry date depending solely on their ability to connect with the audiences.
Million Dollar Girl
Air time: 6 months
The story started off on an interesting note with a Varanasi girl making it big as a fashion entrepreneur in Paris, but the show failed to grab attention. Despite a change in the female lead, the TRPs kept hitting south and ironically the female lead's ill-health led to the abrupt closure of the show.
The story started off on an interesting note with a Varanasi girl making it big as a fashion entrepreneur in Paris, but the show failed to grab attention. Despite a change in the female lead, the TRPs kept hitting south and ironically the female lead's ill-health led to the abrupt closure of the show.
What do producers have to say when the Hindi GECs pull the plug on their respective shows barely weeks after their launch, without even giving it enough time to settle on the screen and connect with the audience? Producer Sukesh Motwani says, "Most of the time showmakers and channel don't want to stretch the storylines meaninglessly and end the soap when the going's good. In case of 'Nisha Aur Uske Cousins', we (the makers) and the channel, felt that turning our show into a typical saas-bahu show or giving it a time leap would have been totally pointless considering the young feel of the show would have been completely marred. In the current situation, hardly two out of 20 shows make it to the 500 episode mark." Arvind Babbal, producer of the seven month old 'Mahakumbh...' that wraps up this week says, "It is better to have a defined storyline. Stretching any show beyond a point makes it meaningless for the audience and the show's producers. If we made Mahakumbh an infinite series, it would have lost its charm."
Do actors feel that some concrete time must be given to shows to prove their worth to the target audience? As Chandni Bhagwanani shares, "It's really sad that lots of shows are ending abruptly because of poor TRPs. Shows take time to make an impact with the audience, so instead of pulling the plug off, the channel should give new shows some more time to settle."
However in the soapy world where TRPs decide ad revenue, numbers are important for survival of any show and nothing can change that!
Do actors feel that some concrete time must be given to shows to prove their worth to the target audience? As Chandni Bhagwanani shares, "It's really sad that lots of shows are ending abruptly because of poor TRPs. Shows take time to make an impact with the audience, so instead of pulling the plug off, the channel should give new shows some more time to settle."
However in the soapy world where TRPs decide ad revenue, numbers are important for survival of any show and nothing can change that!
Divya Kaushik,TNN | Jul 7, 2015, 12.00 AM IST
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