Viraf completed 5 years of sailing in the merchant navy, then won the personality pageant 'Grasim Mr. India 2005 and has been in front of the camera since.Campaigns, ramp shows & music videos, TV commercials & TV anchoring came post that. Most notably Limca 2010 campaign.
Viraf has also been the face of the country's largest garment retail brand Pantaloon between 2005 ~09. On the ramp, he has walked for the most sought after designers on the most watched platforms like India Fashion week, Lakme Fashion week et al., right until he started work on his TV debut.
He started his acting career in one of India's first & most successful television mini series, Mahi Way and new show Kismat as lead, Aditya Raj Merchant.
Viraf portrayed the role of a business man 'Shreshth' in the BBC telefilm 'Tere Meri Love Stories' opposite Shilpa Anand who played the role of 'Meera';Shreshth's wife.
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