'Make musicians as brand ambassadors'
Wednesday, 29 March , 2006, 11:33
Allahabad: Tabla maestro Pandit Kishan Maharaj favours the Indian Inc's financial support for classical musicians by making them brand ambassadors in the manner they back sportspersons and cine stars.
The 83-year-old artiste says it is lack of financial assistance rather than dwindling interest that is stifling promotion and preservation of Indian classical music. |
Kishan Maharaj said, "Contrary to the common belief, it is not the lack of interest among the people that threatens classical music. Rather, the huge difficulties faced by musicians in making their ends meet is the biggest stumbling black,"
The Padma Vibhushan awardee is peeved at the fact that while film stars and some sports personalities earn millions by virtue of the sheer glamour associated with their names, musicians have to travel door to door to collect a Rs 2.25 lakh needed for treatment of violinist V G Jog.
"Why is it that the entire nation was stirred when Amitabh Bachchan fell ill but recent indisposition of vocalist Bhimsen Joshi failed to cause a ripple?" said the tabla player.
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