General Motors, India has signed Bollywood stars Saif Ali Khan and Rani Mukherji to endorse its latest car model, Aveo. It is a mid sized sedan which promises a great performance with a mileage to match. The company wanted brand ambassadors who are synonymous with style and substance. Also, they believe that the target audience can connect with these two stars on an emotional level.
The Aveo is expected to pose some serious competition for the Ford Fiesta and the Honda City. Having endorsed a host of brands earlier, this is the first time that Saif and Rani will be associated with a car brand.
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