I agree completely with you Uma....here in US its all about "Love" and not just romance and mush as its followed in India....over here friends exchange gifts, children give gifts to parents and viceversa....its even celebrated in schools !! its love everywhere and I simply love this day !! red colors everywhere, flowers all around...wish they had adapted the american way of celebrating valentines day in India.....

such a contrast...in India shivsena will break archies shops, burn greeting cards and spread hatred

they also go to the extent of forcibly marrying couples who exchange cards and celebrate valentine's day...such horror !