Well for me this is sort of the discussion posts of other websites (like Hulu, nbc.com, mtv etc.).....I found that I really wanted to talk about a show but not a lot of my friends wanted to (or they didn't watch it)...it's sort of like discussing your favorite movie or song but hindi soaps aren't as popular with people you know
Now are some of the posts overdoing it? YES.......but IF has done a really good job promoting healthy discussions without cursing members (most of the time

) as compared with other websites. And it's not my full time job; I do have other things to do but this is a hobby of mine as well