Star Plus with Big Synergy is all set to make the audience come face-to-face with the truth through their new show "Sach Ka Saamna'. This show is an adaptation from an internationally acclaimed show called "Moment of the Truth'.
Rajeev Khandelwal will be seen as the host of the show. "It's very difficult to speak the truth. We have a lie detector which tells us whether a person is lying or not. Though I'm surprised to see that people have the courage to accept truth on national television," he says.
Would you like to sit on this hot seat and go through the sach? "For now I am happily hosting the show. There are many cameras and microphones surrounding me already, so when they are gone, I would definitely come and sit in this hot seat," he adds.
Producer Siddharth Basu says, "This show is for grownups. With its unique format it has the strength to hold the audience and shake them up with the truths that come in light. But while doing so we don't suspend the morality."
Anupam Vasudev, EVP Marketing Star Plus stated, "The international format have worked across the world in 23 different country. The Indian version of Moment of the Truth has its touch which is on the grounds of Satyameva Jayate and I'm sure it will be liked by the audiences too."
So viewers get ready to face the truth with Rajeev from 15 July 10:30 pm.
- Rachana Trivedi/ Sampurn Media
Are they ready to face Sach Ka Saamna? | |
Vandana Shukla & Sonali Joshi/ Hill Road Media Sach Ka Saamna is all set to start from today. This reality show will be based on the American game show named 'The Moment of Truth' where the contestants answer a series of 21 personal and embarrassing questions to win cash prizes. The questions will keep getting personal at each level. Rajeev Khandelwalwill be hosting the show. But how comfortable are our small screen stars with this, Indya caught up with some of them? | |
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Vibha Anand Popular as: Sughna of Balika Vadhu Is she excited? "The concept seems to be pretty interesting. I will definitely watch the show whenever time permits." If given a chance, would she come in as a participant? "Yes, why not? But only on one condition? when the questions start getting too personal and I feel embarrassed to answer them, I will quit then and there. |
Here is a 3d anaglyph photo of actor Rajiv Khandelwal famous for his serial "kahi to hoga" on star plus and will be featured on upcoming show "saach ka samnaa" serial starting from 15th July.
Here he is seen with my friend Jigar.
REALITY CHECK. |
Our Bureau
New Delhi, July 13 The quest for eyeballs and moolah can lead to the oddest strategies: A lie detector test on TV.
Sachchai Ki Agnipariksha, the latest game show on Star Plus, will be a "game-changing show on Indian television," says Mr Anupam Vasudev, Executive Vice-President, Marketing, STAR India.
Participants, who undergo a polygraph test before the show, will be challenged to admit to some uncomfortable truths in front of the audience on television ("wanted to kill my jobless husband," "wished my mom-in law had been my mother").
Dare tell the truth and win a grand sum of Rs 1 crore. The American version of the format show "Moment of Truth" with its shocking disclosures has been on Star World.
Its Greek version was banned. The Hindi version is to be adapted to Indian sensibilities; nevertheless, the "adult reality" which starts from July 15 has been 'safely' slotted at 10-30 p.m.
Star Plus expects to command a premium on advertising for the show that it is marketing heavily. "It's a tough market, but 65 per cent of general entertainment channels (GEC) advertisers consist of FMCG, telecom and insurance players. All three are growing sectors." says Mr Vasudev.
Actor Rajeev Khandelwal will host the show. "Celebrity hosts are not adding value in the same way they used to. And an audience may be tempted to sample a show, it will not consume or stay with the show because of a celebrity," says Mr Vasudev.
Getting toughSTAR India recently saw itself displaced to the third position in weekly ratings by Viacom18's Colors and Zee TV. The channel is also planning to get tough: Shows that do not deliver in three months and whose story lines do not offer any escape will be replaced. "To be the market leader, we have to be leading every slot," says Mr Vasudev, pointing out that as a network, STAR still enjoyed 16.5 per cent of audience share.