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'Ekta has evolved a new style for herself' - Shailja Kejriwal
Shailja Kejriwal, EVP - Content, NDTV Imagine in an exclusive chat on the year gone by, their distinctive programs and ...
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With shows like Main Teri Parchain Hoon and Radha Ki Batiyaan Kuch Kardikhayengi going off air, what are your shows in the pipeline?
We have Jyoti which will take the 8.30 PM slot. It is a very different show and has a simple subject of a girl who is the bread winner of a family. In an era where women go out and work and lead an independent life, television has been portraying women only as dutiful bahus. Why should women be depicted in a way that they are only good to get married? Well, this show is different here, where the girl takes care of her maternal family, and the concept has nothing to do with her marriage..
Also we have another very interesting show lined up Dehleez, where the woman not only takes care of her home, but also her work place. There are thousands of women today who face the same problem, and struggle to meet both ends - office and home. This show will take up the 9PM slot.
We have Jyoti which will take the 8.30 PM slot. It is a very different show and has a simple subject of a girl who is the bread winner of a family. In an era where women go out and work and lead an independent life, television has been portraying women only as dutiful bahus. Why should women be depicted in a way that they are only good to get married? Well, this show is different here, where the girl takes care of her maternal family, and the concept has nothing to do with her marriage..
Also we have another very interesting show lined up Dehleez, where the woman not only takes care of her home, but also her work place. There are thousands of women today who face the same problem, and struggle to meet both ends - office and home. This show will take up the 9PM slot.
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