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Colors, the Hindi general entertainment channel (GEC) from Viacom18 stable, is gearing up to launch a weekend prime time show, Ek Khiladi Ek Haseena.
The cricket format show, a combination of cricket and glamour, will hit the TV screens on 26 September and will air every Friday and Saturday at 9 pm.
Ek Khiladi Ek Haseena will feature 'Indian cricketers with ladies from Indian television, to fight it out on the dance-floor'.
Colors CEO Rajesh Kamat says, 'Ek Khiladi Ek Haseena is another differentiated offering from Colors. Indian audiences have passion for cricket and dance both and nothing like bringing both the things together. The show will have a universal appeal across all demographics.'
Bollywood actress and former Miss Universe Sushmita Sen, along with former Pakistani cricketer Wasim Akram, will judge the show. The voting pattern will follow a 50:50 ratio for the jury and in studio audiences. The winner will get Rs 2.5 million cash prize.
The six teams are S Sreesanth with Surveen Chawla, Harbhajan Singh with Mona Singh, Irfan Pathan with Ashima Bhalla, Dinesh Karthik with Nigar Khan, Nikhil Chopra with Barkha Bisht and Vinod Kambli with Shama Sikander. Bollywood choreographer Pooni Verma is the 'dance-guru' of all the six teams.
Colors programming head Ashvini Yardi adds, 'We've all grown up idolising our cricketing heroes. I am sure that after Ek Khiladi Ek Haseena, we would be practicing their steps as well. It is a total fun show. The judging will be based on evolution of teams. Audience will see a major improvement in the dancing skills of the cricketers.'
The channel has roped in ICI Paints, Kohler, Parle Agro (Appy), Samsung and Hygenic Research Institute as associate sponsors for the show.
'So far we have five associate sponsors and are in talks with advertisers for title sponsorship. Though the rates are definitely at a premium, given the ratings and reach, we are providing a good deal to advertisers,' asserts Kamat.
As of now, the channel has 53 advertisers including Idea, Reliance ' ADAG, ITC, Emami, Airtel, Nestle, Max New York Life Insurance, Cadbury, LG, Samsung, LIC, Nokia, Hero Honda and Hewlett Packard among others.
The channel will kickstart the promotion campaign for the show by this weekend. The promos of the show are already on Colors and will be seen on 35 different channels including Network18 channels.
The channel has also roped in Big FM as radio sponsor for the show. 'As always, we will mark our presence everywhere - be it print, radio or television,' Kamat states.
Sandhaya Mridul will host the dance reality show. While the title track of the show has been composed by the Salim-Suleiman duo, it has been sung by Kunal Ganjawala.
Source: http://tvtoday.wordpress.com/2008/09/17/colors-to-launch-ek-khiladi-ek-haseena-on-26-sept/
Colors launches 'Ek Khiladi Ek Hasina' |
Press Trust Of India / Mumbai September 21, 2008, 15:46 IST |
Colors
have launched India's first cricket-format show-'Ek Khiladi EK
Haseena', which is a combination of two of India's biggest passion
'Cricket and Glamour'.
The show will team up present day cricketing heroes with some of the
most beautiful ladies from Indian Television to fight out not on the
grass but on the dance-floor.
Sushmita Sen and former captain of Pakistan cricket team Wasim Akram would judge the contestants.
The show will be hosted by Sandhya Mridul and will be aired on Colors from Sept 26 every Friday ans Saturday at 9 pm.
The unique cricket format show will feature S Sreesanth teamed with Surveen Chawla, Harbhajan with Mona Singh, Irfan Pathan with Ashima Bhalla, Dinesh Kartik with Nigar Khan, Nikhil Chopra with Barkha Bisht and Vinod Kambli with Shama Sikander.
"Ek Khiladi Ek Haseena' is a unique concept and will not only attract cricket lovers but also showbiz fans. Working with Bhajji was fun," Said Mona.
"The show is very different and they have managed to get present day cricketers to participate in the show. People will laugh when they see me dancing, said Bhajji. "It was a very good experience and I enjoyed every moment with Mona," he added. The winner of the show takes home a cash-prize of 25 lakh.
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Reality shows hold a strong appeal for Sandhya Mridul. The actress was one of the the finalists of Jhalak Dikhla Jaa, a dance reality show. And now she has signed up for Ek Khiladi Ek Haseena which will be aired on Colors, but this time she is playing the host. "The show brings together two of my most favorite activities, cricket and dance. How could I refuse? Besides, it would be fun to have Mona on the other side," she laughs. "I am a talkative person and if it is my favourite topic, then there is no stopping me. So I told them don't give me a script. Just let me be on the stage, and party with those guys," says Sandhya.
The show has a unique format where TV actresses are paired up with
cricketers. Couples include Harbhajan and Mona Singh, Sreesanth and
Surveen Chawla, Vinod Kambli with Shama Sikander, Nigaar Z Khan and
Dinesh Karthik, Irfaan Khan and Ashima Balla and Nikhil Chopra with
Barkha Bisht. Sushmita Sen is the judge on the show along with former
Pakistani captain Wasim Akram. The show is expected to go on air later
this month.
www.deccan.com
https://india-forums.com/forum_posts.asp?TID=1041250
VHP, SGPC seek Bhajji's apology for Ravana act | ||
Ramesh Vinayak | ||
Chandigarh, October 8, 2008 |
Indian spin-master Harbhajan Singh finds himself on a sticky wicket as his dance performance as Ravana on a television realty show has provoked strident street protests from the Vishwa Hindu Parishad (VHP) which joined the top Sikh clergy's demand for a public apology from 'Bhajji'.
Raising slogans and tearing posters of Harbhajan and television star Mona Singh, who played 'Sita' in her dance sequence with the cricketer, the VHP activists held a protest in the city on Wednesday and derided the Bhajji-Mona act of playing the Ramayana character as "blasphemous" and "outrageous" to the Hindu sentiments.
"Both have distorted the epic in the worst possible way as Ravana had kidnapped Sita, the wife of Rama, the legendry idol for the millions of the Hindus" said agitating VHP leaders of Chandigarh.
The VHP has threatened to lodge an FIR against both Harbhajan and Mona for "denigrating the Hindu religion" by their "ill-conceived act of mocking Sita".
The controversy has snowballed as the VHP's vociferous protest has come close on the heels of serious objections raised by the Akal Takht Jathedar Giani Gurbachan Singh to Harbhajan Singh, a Sikh, dressing like 'Ravana' in the television show.
"Harbhajan's disgusting act has not only hurt the Sikh community but also amounts to denigrating the epic characters of the Ramayana" said the Jathedar, asking Harbhajan to apologise publicly.
Meanwhile, the Shiromani Gurdwara Parbandhak Committee (SGPC), the apex Sikh religious body, has also reacted sharply to the indiscretion of Harbhajan and Mona.
"It's unfortunate both of them belong to the Sikh families and have hurt the religious sensibilities of the Sikhs," said SGPC president Avtar Singh Makkar, adding that they have crossed the line as the Sikhs never mock at their own religion or others.
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