DNA: Sakshi beats Bebo, PC

Sakshi beats Bebo, PC

Chaya Unnikrishnan

That Sakshi Tanwar is one of the most popular television personalities is not new but in a recent survey she has emerged as the most trustworthy celebrity too. This is majorly based on the endoresements and their recall value in which Sakshi has beaten the likes of Kareena Kapoor and Priyanka Chopra. The survey conducted by Ormax Media has Madhuri Dixit Nene topping the list followed by Kajol, Katrina Kaif and Aishwarya Rai Bachchan. On the number five position is Sakshi. It is based on the consumer response to the trust between the celebrity and the consumer and Sakshi is the only television star to make it to the list. This just goes to show that the gap between the big screen and the small is narrowing. TV celebrities are also graudally getting their share of stardom and appreciation. It was as Parvati bhabhi of Kahaani Ghar Ghar Kii that Sakshi became television's most loved bhabhi and now as the righteous Priya Kapoor in Bade Ache Laggte Hai, she has gained brownie points. Says Sakshi, "Television has given me loads of opportunities, loyal fans and a long list of admirers who have been with me through my journey here, but to have the consumers and viewers put their complete trust in me, among super heroes of the big screen, has been a humbling experience." Sakshi, incidentally is the face of as many as 12 brands.—Chaya Unnikrishnan