TRP is a product of TS n Reach :need to understand

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Meenakshi-rg

@Meenakshi-rg

Sparkler

Posted: 9 years ago

Was just reading etr2 writer tweets n she said this week the show touched the highest in terms of stickiness of content.whereas the trp has gone down this week.

Further to this she said TRP is a product of TS (time spent) and Reach.Ts is the stickyness of content n reach is the distribution n tune in of channel.

If i understand it right trp also depends on the distribution of channel n this week colors shows hve shown a decline n probably this could be one reason.

Again my request to Akki if we can get better understanding of this.n can we also find out the TS of our show ?

That probably gives an idea of how the track is working.

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premparbat

@premparbat

Rocker

Posted: 9 years ago

Etr2 ?? What is that.

And are you saying this weeks nos are lower . It is known already ?

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Meenakshi-rg

@Meenakshi-rg

Sparkler

Posted: 9 years ago

Originally posted by: premparbat
Etr2 ?? What is that.

And are you saying this weeks nos are lower . It is known already ?

No i am talking of the numbers we got on thursday, all colors shows have slipped.

etr2 is ek tha raja ek thi rani .

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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 9 years ago

ETR is 9::30 show of Zee

Even i read that tweet..!!

We can't get Time Spent Data..!! But once BARC released that data for Top 10 Shows..!!

See this for Week 52 2015...Reach of Thapki is higher than Swaragini but in Time Spent data Swaragini leads..!!

Week 52 Top 10 Shows

1) Naagin 5.8 (Reach 10.9 , Time Spent 32.4 Minutes)

2) Sasural Simar Ka 3.7 ( Reach 7.0 , Time Spent 16 Minutes)

3) YHM 3.7 ( Reach 7.0 , Time Spent 15.9 Minutes)

4) Saathiya 3.7 (Reach 6.6, Time Spent 16.1 Min)

5) Kumkum Bhagya 3.2( Reach 6 ,Time 16.5 Min)

6) Swaragini 3.1 ( Reach 5.9 , Time 16.9 Min)

7) Thapki 3.0 ( Reach 6.2, Time 14.7)

8) DABH 3.0 (Reach 5.3 , Time 17.2)

9) Balika Vadhu 2.5 ( Reach 5.6 Time 13.4)

10) Jamai Raja 2.5 (Reach 5.3 Time 14.3)

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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 9 years ago

So all depends onhow much viewers watch IKRS in 30 minutes slot..!! TRP is 1.4 so lets assume IKRS is viewed for 12 minutes just to see high points and minute there is Kanak TP drama viewers shift to rival shows..!!

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JaZzs

@JaZzs

Rocker

+ 3

Posted: 9 years ago

i think what she says is if the same show airs on a channel that has higher reach for eg SP it will have better ratings... the ph and the channel must be receiving the data separately on satellite recordings of how many have tuned in for a particular show from a sample size and also the reach of channel which must be constant every week i think...and the combined one is we get as trp...
but the reason for colors' shows dropping last week could not be that...it was ssk,udaan n bv that had major drops, ssk had too much of mataji drama udaan has just came back to its original after the leap and don't know about bv...

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Meenakshi-rg

@Meenakshi-rg

Sparkler

Posted: 9 years ago

Originally posted by: AkkiHP
So all depends onhow much viewers watch IKRS in 30 minutes slot..!! TRP is 1.4 so lets assume IKRS is viewed for 12 minutes just to see high points and minute there is Kanak TP drama viewers shift to rival shows..!!

week 52 IKRS was at 2. so wld have been interesting to know.

so trp is an average of both these figures.

But with the switch over to set top becoming compulsory many regions have lost their tv connections. In ajmer my in laws are without tv viewing as there is short supply of set top boxes,

so a time for major changes.

Any way Thankyou so much akki for the info .

do you think after all the set top boxes are installed we would be able to get day to day figures like uk ?

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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 9 years ago

Colors reach is maximum as you can see for Naagin its 10+ which mean 80% of Indians watch Naagin @ 8 Pm Saturday Sunday..!!

In Weekdays Reach is bit low as ppl hv options of different shows on same slot

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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 9 years ago

Originally posted by: tiksuno123

week 52 IKRS was at 2. so wld have been interesting to know.
so trp is an average of both these figures.
But with the switch over to set top becoming compulsory many regions have lost their tv connections. In ajmer my in laws are without tv viewing as there is short supply of set top boxes,
so a time for major changes.

Any way Thankyou so much akki for the info .
do you think after all the set top boxes are installed we would be able to get day to day figures like uk ?

Welcome..!! Yeah once maximum regions of India are digitized with stopboxes then TRP data will become more reliable..!!

No dear only those who are in media or have subscribed BARC can access such data..!!

We can never get these data unless BARC makes it public

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REVATHI RADHAKRISHNAN

@revathirk

Voyager

Posted: 9 years ago

#10

Originally posted by: AkkiHP
So all depends onhow much viewers watch IKRS in 30 minutes slot..!! TRP is 1.4 so lets assume IKRS is viewed for 12 minutes just to see high points and minute there is Kanak TP drama viewers shift to rival shows..!!

or yessa bhi toh ho sakta hai ...viewers ko sirf last 12 mins ka hi catch karne ka mokka milta hai...due the time slot...like me...😭😭.i hv to run...to catch the episode

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TRP is a product of TS n Reach :need to understand

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