Is it:
-- mass appeal/ mass hysteria
-- box-office pull
--- endorsements
--social media followers
--- a combination of the above?
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of
1Is it:
-- mass appeal/ mass hysteria
-- box-office pull
--- endorsements
--social media followers
--- a combination of the above?
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To my mind, both need charisma and mass connect. But a star could bomb and open badly if the film is bad.
A superstar's face will ensure you a bumper opening and cost recoveries despite the shitty content.
Baaki brands/social media followers- everyone has them, from Parineeti to DP to Sonam, so not such a marker. Plus, latter can be bought.
Superstar would most likely have more mass than a star
https://x.com/imashishsrrk/status/1995514320663494693?t=ULlfcbJGhhZ_dS596vHr8A s=19
https://x.com/aavishhkar/status/1995468005740826911?s=46
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