Is online trp useful for the producers of a show commercially? - Page 2

Originally posted by: MyDriYa

I see! they reasoned because of TRP.. new information..

Prithvivallabh it's Sony played 😡 no promos after 2weeks on Air 😎 for that bi weeklyshow just waited to axe it 😈

After those shows ⭐️ in recent times Sony not Shutdown any show before it's min course 😎

Beyhad safe it hugely promoted by channel 😎 in 2seasons 😛

Sony does give a bit more importance to online TRP than other channels but ultimately it’s the tv ratings which matter. On their channel a show which has 0.6 TRP is considered good but if a show has 0.3 then it’s considered low and Sony cancels it abruptly.

If I’m not mistaken, channels need trps so they get commercials or are able to generate ad revenue, so who would be the target audience of these adverts? Trp aunties or people that don’t watch tv much due to time but catch up online instead like working professionals?

If now the online audience is growing due to the rise in the working population which is an audience with a different preference or taste as compared to their preceding generation shouldn’t online trp given more importance because tv adverts will eventually become ineffective at some point or say not very effective. Already Ads placed on online platforms which you are unable to skip and coupled with premium memberships which are linked to shows that are viewed the most be an indicator of commercial success? Because it’s generating revenue right?

Also a confusion here, Sony in its app sonyliv has the live tv feature, if we watch shows through that app would it come under online trp or the Barc trp? Moreover to access the live tv feature you need to be a premium member so here instead of paying the cable operator or some other service provider we are directly paying the company that runs the channel.

Originally posted by: MyDriYa

Sony TV don't end any shows brutally.. They give proper story line compare to other Channels..

that’s not true. Sony has abruptly ended plenty of shows in the past

baade bhaiya ki dulhania,

pritvi vallab,

Ek duje ke vaste S1,

humsafars

amber dhara

Pyar ko ho jaane do

Yeh moh moh ke dhaage

Originally posted by: xNandix

that’s not true. Sony has abruptly ended plenty of shows in the past

baade bhaiya ki dulhania,

pritvi vallab,

Ek duje ke vaste S1,

humsafars

amber dhara

Pyar ko ho jaane do

Yeh moh moh ke dhaage

But if a show is doing well online then just move it online instead of shutting it down completely.

Originally posted by: vinnas

also Sony not promote much few Shows early 😲which seen slight rise when promotion +repeat telecast

Prithvivallabh it's Sony played 😡 no promos after 2weeks on Air 😎 for that bi weeklyshow just waited to axe it 😈

After those shows ⭐️ in recent times Sony not Shutdown any show before it's min course 😎

Beyhad safe it hugely promoted by channel 😎 in 2seasons 😛

Yeah! Beyhadh also got extended for it's concept.. I mean Samay track..

Originally posted by: Rein123

But if a show is doing well online then just move it online instead of shutting it down completely.

Thats why I appreciated Color TV on this..

Originally posted by: Rein123

If I’m not mistaken, channels need trps so they get commercials or are able to generate ad revenue, so who would be the target audience of these adverts? Trp aunties or people that don’t watch tv much due to time but catch up online instead like working professionals?

If now the online audience is growing due to the rise in the working population which is an audience with a different preference or taste as compared to their preceding generation shouldn’t online trp given more importance because tv adverts will eventually become ineffective at some point or say not very effective. Already Ads placed on online platforms which you are unable to skip and coupled with premium memberships which are linked to shows that are viewed the most be an indicator of commercial success? Because it’s generating revenue right?

Also a confusion here, Sony in its app sonyliv has the live tv feature, if we watch shows through that app would it come under online trp or the Barc trp? Moreover to access the live tv feature you need to be a premium member so here instead of paying the cable operator or some other service provider we are directly paying the company that runs the channel.

Just for a show none will pay money but as you said, working ppls catch shows on it's app!

These days many ppl dont even take TV connection so online rating is very important too . Most ppl watch online due to their timings work etc.. not everyone has the time to sit in front of their TV.. plus online has much wider reach in all countries than TV

Originally posted by: NamuVyas

These days many ppl dont even take TV connection so online rating is very important too . Most ppl watch online due to their timings work etc.. not everyone has the time to sit in front of their TV.. plus online has much wider reach in all countries than TV

I agree 👍🏼