Vir Das lashes out at 'film people' for being upset with the influencers at the Cannes: 'Not be well dressed…'

The Cannes Film Festival is always a major talking point, isn't it? The global event always draws attention be it for the outfits or the celebs attending it. Amid this, actor-comedian Vir Das has criticized the film industry's perceived snobbery towards influencers at the Cannes Film Festival. He questioned the industry's practice of collaborating with influencers for movie promotion, while simultaneously appearing to look down on them.

Vir Das shared his perspective on the Cannes Film Festival influencer debate on X (formerly Twitter). He began by highlighting his own practice of collaborating with emerging designers for his appearances at global events, like the International Emmy Awards.

Look. I work largely with new unknown designers. So l get the appeal and eyeballs that a red carpet brings. I also respect the hustle that it takes to get your ass there. It's not for me, but I can respect the underdog energy. So all that being said... Can I just say.....' Film' people who are upset with influencers at Cannes need to stop going on their podcasts and doing collabs to promote movies then. The feeling you get seeing them walk down the carpet with you in your domain, is the same feeling we get listening to your lame ass story about how you gave up sugar in their domain. Consider the possibility that they may not be as well dressed as you, or as good looking than you, but are more interesting

- Vir Das

Vir Das's comments come amid a heated discussion about the role of influencers at the Cannes Film Festival. The presence of influencers like Anushka Sen, Sarah Sarosh, Parul Gulati, Nitibha Kaul, Masoom Minawala, Sakshi Sindwani, and Shalini Passi at this year's event has fueled debates about their significance within the industry.

Vir Das recently playfully responded to the Cannes Film Festival's 2025 updates. Subtly poking fun at the new rules, he humorously declared his absence from the event. Avoiding direct criticism, Vir used his distinctive wit to gently satirize the festival's revised dress code and policies. Though he remained vague, his playful tone clearly signaled his disagreement with the festival's new direction.