The Re-Opening Date Of Theaters Set In Italy

It seems Europe is finally kicking into business yet again, and once the worst-affected countries, Italy, is getting better.

Italy’s cinemas will get back to business from June 15, the government announced Saturday as it outlined an overall easing of lockdown protocols in what was the initial epicenter of the European continent’s coronavirus outbreak. As with other markets that are beginning to lift restrictions on moviegoing, there will be social distancing measures in place including staggered seating and online booking.

Italian Prime Minister Giuseppe Conte on Saturday said, “We are facing a calculated risk with the awareness that the contagion curve could rise again.” But he also noted concern over a severely damaged economic and social structure, saying the country could not afford to wait for a vaccine. “We are taking this risk and we have to accept it, otherwise we could not restart,” the Prime Minister said. Italy has the third-highest number of coronavirus fatalities in the world with nearly 32K deaths, but recorded its lowest daily number this weekend since the outbreak started.

The European major saw its movie theaters begin shuttering in late February. The market was coming off of a robust 2019 that had been boosted by a concerted effort on the part of the Hollywood studios, alongside local orgs, to release films in the traditionally impossible-to-program summer period. 

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