Taimur’s Popularity helped Kareena-Saif Earn 1.5 crores!

Reportedly, Saif Ali Khan and Kareena Kapoor Khan have signed to endorse a baby product brand that majorly focuses on diapers. The duo will be attending an event today and the reports also suggest that the couple is being paid handsomely for the promotion of the baby care products.

Taimur Ali Khan’s popularity and fan following are reported to be the major reasons that Saif and Kareena were roped for the promotion of the brand. Saifeena would be paid Rs 1.5 crores for a three-hour-shoot. 

A source confirmed the same and told Mid-Day, "The head honchos of the brand were eager to get Saif-Kareena on board and have been in talks with them for over a year. While their star power was the primary driving factor, one of the reasons for reaching out to the couple was their son Taimur Ali Khan's popularity that cuts across age groups."

The head honchos of the brand were eager to get Saif and Kareena on board and have been in talks with them for over a year. 

The source added, "Although the duo had turned down the offer earlier, they did a rethink when the brand officials persisted over the past few months. It was only recently that they decided to lend their face to the product. They are expected to take home a fat pay cheque of Rs 1.5 crore for a three-hour appearance today."

Other than their star power, one of the reasons for reaching out to the couple was their son Taimur Ali Khan's popularity that cuts across age groups.