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Streaming TV Use Doubles in 2 Years; According To Nielsen

Using data from the Nielsen-owned Gracenote (which powers TV listings guides and search functions for on-demand providers), the company determined that in 2019 alone, a mind-boggling 646,152 unique program titles were available across every linear and streaming outlet.

2020-02-11T14:57:00Z

Courtesy : USA Today

The Nielsen data has now come out when it comes to the analysis of original scripted series being produced, presented and streaming TV usage statistics. According to a detailed report in The Hollywood Reporter, a record 532 original scripted series aired on television in 2019, according to research from cable network FX. The network's annual figure is the most commonly cited number to show how programming has mushroomed in the Peak TV era.

In terms of the sheer volume of content, though, the FX figure understates what's available — by a factor of more than 1,000, according to data from Nielsen.

The headline number in the report illustrates the incredible amount of content that makes up the TV universe. Using data from the Nielsen-owned Gracenote (which powers TV listings guides and search functions for on-demand providers), the company determined that in 2019 alone, a mind-boggling 646,152 unique program titles were available across every linear and streaming outlet. That's every series (current and past), movie, special, news program, sports telecast and kids' show that ran on one platform or another, from broadcast networks to Netflix to niche streaming services.

That staggering number does not count individual episodes, Nielsen senior vp audience insights Peter Katsingris told The Hollywood Reporter: "There are [236] episodes of Friends, but Friends just counts once here. You can imagine when people go to choose content, they can get very specific."

Only 9 percent of those — again, 646,152 — titles are available exclusively on SVOD services like Netflix, Hulu or Amazon's Prime Video, and 16 percent are exclusive to linear TV. The greatest share of programs, about two thirds, can be accessed via transactional VOD — buying or renting a show through Amazon, Apple, a cable company or another provider.

Nielsen also surveyed 1,000 adults that use streaming video or audio and found that a solid majority, 60 percent, subscribe to more than one video service. Adults 18-34 were the most likely to have multiple subscriptions, with nearly half (47 percent) saying they have at least three subscriptions compared to 30 percent for the entire sample.

"Right now as we're looking at streaming services, it seems like they're pretty much all additive, with very few people that are dropping or not sure they're going to decrease. I think what you can expect to see is that as other services come out, and before we break anything else out, this 28 percent will probably get bigger, and you'll see pressure applied to the other brands," said Katsingris. "Not to say [consumers] are not watching the other brands, they just have more options now and are shifting their behaviors. People go from platform to platform depending on what's available. But as the [new services] mature we'll break them out, because we definitely want to see the impact a new streaming service does have on this ecosystem."

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