Splitsvilla X6's Sorab Bedi ROPED IN for official video of his viral song 'Sheesha' along with Niharika Tiwari

Reality television often creates instant fan favorites, and some contestants manage to leave a strong impression not only through their gameplay but also through their presence on social media. In recent months, several reality show participants have gained immense popularity online as fans continue to create edits, reels, and viral clips celebrating their personalities and moments from the show. One such contestant who has been receiving a massive amount of love from viewers is Sorab Bedi, whose growing popularity has translated into a strong digital presence.

Now, there is an exciting development for fans of Sorab. Sources exclusively reveal that Sorab Bedi has officially been roped in to become the face of the viral song Sheesha. The song gained widespread traction online largely because of the edits and reels created using Sorab’s clips, which quickly went viral across platforms. In fact, the trend grew so big that many fans began referring to him as the owner of the song due to the sheer number of videos featuring him that circulated online.

Sorab rose to fame through his stint on the reality dating show MTV Splitsvilla, where his personality and on screen presence quickly caught the attention of viewers. Over the course of the show, he built a strong fan base and became one of the most talked about contestants. His pairing with fellow contestant Niharika Tiwari also contributed significantly to the attention he received, with audiences enjoying their chemistry and interactions on screen.

While fans were already creating multiple edits of Sorab and Niharika from the show, the viral momentum around the song Sheesha took things to another level. Interestingly, the song had initially been released only as an audio track, without an official music video. Despite the absence of visuals, social media users began widely using the track in reels featuring Sorab, turning it into a major trend.

Seeing the massive response from audiences, the makers have now decided to bring the trend to life in an official way. According to our source, Sorab will now headline the first official music video for the song. Adding to the excitement for fans, he will be joined by his Splitsvilla pairing Niharika Tiwari in the video as well.

Our source further shares that the shoot for the music video is expected to begin soon, with Sorab and Niharika gearing up to film for the project shortly. The decision to cast Sorab as the face of the track reflects the impact that fan edits and social media trends can have in shaping the direction of a song’s promotional journey.

With Sorab’s popularity continuing to rise after MTV Splitsvilla and fans already associating him strongly with the track, the upcoming music video of Sheesha is likely to generate even more excitement among viewers who helped make the song go viral in the first place.