Vinegar, the Spanish apparel and accessories brand known for its quirky take on fashion and style, has opened its first store in Hyderabad, a city that has potential to be one of the greatest retail destinations.
The 2000 sq ft Vinegar store offers a wide range of uber-chic western clothes and accessories and offers both the prt and couture line.
The collection mainly comprises of dresses, jumpsuits, shorts, maxi dresses and office wear like trousers and skirts for women.
"Hyderabad has emerged as the most promising city in recent times - from luxury brands to high street, all major brands have opened gates in the city to establish the fact that the city has potential for being one of the greatest retail destinations," Varsha Bhawnani, owner and managing director of the brand, said in a statement.
"People here are fashion conscious and have a flare for all things nice. We offer the best in hi street fashion," she added.
Vinegar currently has flagship stores in Mumbai. It will soon open stores in Delhi, Chandigarh and later in the tier two cities.
The brand has already opened stores in Europe and is now retailed in countries like Israel, Spain, Portugal, Finland and Russia.
By 2014 it aims to have a presence in countries like US and Australia also.