Shubharambh Launch: Colors Collaborates With RNAF to Weave Longest Eco-Friendly Bed Linen!

Marking the launch of its new fiction offering Shubharambh, COLORS has collaborated with Rouble Nagi Art Foundation (RNAF) to weave the longest eco-friendly bed linen. Giving a platform to the artisans from across the country, the initiative imparts the importance of strong partnerships and how it can help in the betterment of our society. 

As a second leg to this activity, the linen will be distributed among the ones in need. Shubharambh chronicles the journey of Raja and Rani, who are imperfect as individuals but together they weave magic. As the show focuses on the power of ‘Ek Aur Ek Gyarah’, the initiative too will bring India together for a stronger tomorrow. 

Mahima Makhwana who plays the role of Rani says, “ I'm proud to be associated with this great initiative 'Ek Aur Ek Gyarah' that is derived from the roots of the show. I personally believe that when people unite a stronger force is created and then accomplishing any goal becomes easy."

Akshit Sukhija who essays the role of Raja, exclaims, " ‘Ek Aur Ek Gyarah’ is an exceptional way to give back to the community and it's a great Shubhaarambh for a stronger tomorrow ''.

Rouble Nagi, Founder, Rouble Nagi Art Foundation, said, “This association will give a thousand of men and women in villagers and slums all over the country a chance to showcase their skill-set and at the same time provide help to the ones in need. With this collaboration, we hope to reach out far and encourage thousands to uplift each other.” 

Rouble Nagi Foundation conducts art workshops throughout India and runs 32 Balwadis in Mumbai alone. The foundation aims to transform the community through art. It’s latest initiative ‘Misaal Mumbai’ was the first 'slum painting' initiative in the country where they painted over 2,000 houses.