Salman thanks fans for making his NGO 'most loved brand'

On the occasion of Retail Employees' Day on December 12, Bollywood superstar Salman Khan has thanked his fans for making his non-profit charitable organisation, Being Human, "the most loved brand in the country today".

Salman, who is currently busy shooting for "Sultan", took to Facebook on Saturday to share a 27-second video, in which he expressed his gratitude to all his fans.

"Hi, my name is Salman Khan and on the occasion of Retail Employees' Day, I'd like to thank all of you for working with us and for all the effort you have put in," Salman said.

"I would also like to remind you that you are responsible for making Being Human, the most loved brand in the country today and I really appreciate that. Love you guys," he added.

The Being Human foundation was created in 2007 by the "Dabangg" star to support the underprivileged in India.

In partnership with various companies, the foundation creates specific initiatives for education and healthcare.

In 2012, Salman launched Being Human clothing with Mandhana Industries to finance and develop the foundation's activities. Then, Being Human became both a charitable trust and a clothing brand.