Bollywood star Priyanka Chopra was invited to visit Salvatore Ferragamo Headquarter in Florence on 2nd March, where she received inimitable VIP treatment, once reserved for Hollywood stars in another era. Leonardo Ferragamo, CEO of Palazzo Feroni Finanziaria S.p.A., the Ferragamo Family's holding company, welcomed and guided her through the Ferragamo museum where precious shoe lasts of famous celebrities and original creations of founder Salvatore Ferragamo are exhibited.
Priyanka Chopra was also treated the honor of having a pair of shoes made-to-order to her liking. She had her feet measured by expert technician specializes in wooden last and spoke to the shoe designer about the shoes of her dream.
Following her visit to Florence, initial shoe design sketches and the wooden shoe last signed by Priyanka Chopra and Leonardo Ferragamo were presented to Priyanka Chopra at the Salvatore Ferragamo store at Galleria, Trident, Mumbai, on 17th March. Among the different shoe designs, Priyanka Chopra selected the evening sandal with rhinestone crusted 13cm heel and platform. The design sketch will later be realized in the colour and material of her choice.
This was followed by the unveiling of L'Officiel March 09 issue, which features the actress in Salvatore Ferragamo Spring-Summer 2009 collection on the cover and 16-page inside fashion spread, shot in Ferragamo's XV century property, Villa Le Rose.