Priyanka Chopra as the brand face of HEROINE!

Priyanka Chopra is the face of 'HEROINE', a premium fame inspired fashion label from the house of Jinaam Dress Pvt. Ltd!

Jinaam Dress Pvt. Ltd, which is a renowned name in the textile industry, has cemented their reach in the market through the introduction to their extended line of fashion wear, Heroine. In keeping with the aspirations of their vivacious new brand, Jinaam Dress has chosen Bollywood Superstar, International pop sensation and global fashion Icon Priyanka Chopra as the face of the brand.

In an exclusive photo shoot for HEROINE, Priyanka Chopra mentions, "Fashion has become a household word today & having access to the best in Fashion has become an important requirement for today's generation. Jinaam Dress & the brand HEROINE promise to bring alive the Indian ethnic wear the Indian ethnic wear market with attractive collections that are in line with the latest fashion trends. I'm very pleased to be associated with the brand & look forward to a successful relationship."

Says Mr. Rahul Oswal, founder, Jinaam Dress Pvt. Ltd, "It is an honour for us to name Priyanka Chopra as the face of our new brand HEROINE, she is hugely successful & a versatile personality who has achieved both national & international fame & acclaim and she does it all with great style & panache being recognized as a fashion icon not just in India but also internationally. We believe she is a great fit for our brand."

HEROINE is distinctively a fame inspired fashion label, augmenting the fusion of tradition and contemporary, Jinaam Dress Pvt. Ltd has very aptly created this range which will be admired by all generations and ages.

In a bid to maximize the reach of "HEROINE" at the global level, the company has set its priority for the Indian market first. The brand HEROINE will soon be available at selected Multi-brand outlets/ large format stores across India.