Priya Sachdev will now venture into virtual world

Fashion icon and entrepreneur Priya Sachdev is all set to take the virtual world by storm. Her online luxury fashion destination ROCKNSHOP.com will be active from Thursday onwards.

The co-owner of multi-brand concept store Kitsch aims to make luxury in India available to the entire country's audience through her website.

ROCKNSHOP.com will give access to luxury brands to men and women straight off the runway. ROCK will take the customers closer to the exclusive world of high-fashion trends by keeping them updated with Rock Alerts; tips on how to Rock Like the Stars and interesting shares on what's Rocking Now, said a statement.

Some of the top names include Alexander McQueen, Saint Laurent Paris, Celine, Dolce & Gabbana and Victoria Beckham.