The lead character portrayed by Abhay Deol is inspired by the implausible true story of Lucky Singh a charismatic and confident conman who socialized with the rich and famous of Delhi and then proceeded to rob them blind. "Oye Lucky Lucky Oye" is a parable of an India in flux between traditional values and nouveau riche desires.
The movie is presented by Virgin Mobile in association with Bindass, Dulux Weathershield Max, Ayur Herbal shampoo, Future Generali, Bajaj Exceed and Happy Dent White.
UTV Movies is committed to bring the latest movies on the small screen. After premiering 'Welcome To Sajjanpurr' in the first week of February, Oye Lucky Lucky Oye is the second movie to premier in the same month. It's an example of the channel's commitment to be the fastest to air the latest movies.
Manasi Sapre, Programming Head, UTV Movies says, "We have already premiered some of the latest & best Hindi Blockbusters on UTV Movies, and shall continue to be the fastest to air the latest. We continuously update our library with the latest titles and Aamir, A Wednesday and Welcome To Sajjanpur are the most recent examples of the same. Watch out for the sizzling premiere of 'Fashion' next month."