Indian celebrities enjoy being in the limelight and their fan following also helps them to bag several brand endorsements. These endorsements not only elevate their market value but also help them to deliver a message to the audiences.
If reports are to be believed, Baahubali superstar Prabhas has rejected brand endorsements worth Rs 150 crores in the last one year. A Pinkvilla report states that the actor was was approached to be a part of many brands, apparel, electronics to FMCG, but he turned his head against it.
An industry source says that Prabhas is aware of his overseas popularity and the value that he is capable of bringing to a brand. However, the real reason behind his decision, as quoted by the source:
"The reason he has rejected all these brand endorsements is not because he is not open to endorsing. He has endorsed brands in the past and will continue to do so, but he is selective and particular about who he chooses to associate with. He understands the position he is at and therefore prefers using it wisely. All this makes it difficult to get him on board and also makes him exclusive."
Meanwhile on the work front, Prabhas has 4 Pan-India projects in the kitty- Radhe Shyam alongside Pooja Hegde, Adipurush by Om Raut, Salaar by Prashanth Neel and an untitled film by Nag Ashwin.