POGO and Mumbai kids Go Green with Chhota Bheem
The initiative of Go Green by Bheem’s Gree Team proved to be successful as the team distributed 5000 saplings amongst the kids and the superhero Chhota Bheem entertained the kids by unveiling the Kalia’s costume…
Published: Monday,Dec 16, 2013 13:19 PM GMT-07:00
Organized by POGO, Bheem's Green Team is the first of its kind "Go Green" event themed around kids' favorite superhero, Chhota Bheem. The event undertaken at a mall in Mumbai on December 14 & 15, 2013 saw participation from over 5000 kids and their parents. The two day event taught kids ways to protect the environment through games and workshops designed to entertain and be insightful. Additionally, POGO and Chhota Bheem distributed over 5000 saplings amongst children encouraging them to proactively make their green contribution.
Highlight of the activity was an entertaining performance by Chhota Bheem and Chutki. Furthermore, kids were elated to meet and watch Kalia perform on-ground for the first time ever!
The Bheem's Green Team campaign targeted kids and families across India via on-air promotions, online games and School Contact Programs culminating in a massive 2-city event with a single focus of encouraging kids to save the environment. On-air promotionalspots drove kids www.pogo.tv, where the Bheem's Green Team microsite hosted green tips, fun trivia, videos, etc.However, the biggest eye-catcher on the microsite was the game application that allowed kids to grow and take care of their digital sapling. Finally, on-ground School Contact Programs in Mumbai and Delhi targeting over 10,000 students strengthened this message and invited kids to the ultimate event to meet Chhota Bheem and interact with him.
Mr. Krishna Desai, Senior Director & Network Head -Kids, Turner International India Pvt. Ltd. said, "As India's leading kids' channel, we strive to preserve POGO being a responsible brand. To this end one such endeavor was Bheem's Green Team, a multi-platform "Go Green" initiative. Kids were given the opportunity to sign up to be a part of this initiative with their superhero and protect the environment while being creative and having fun."
Bheem's Green Team is powered by Thomas & Friends with associate sponsors Junior Horlicks, Kellogg's Chocos and Zandu Sona Chandi Chyawanprash Plus.
Comments (2)
she looks pretty lets c if she knows how to act or she is just gonna work in bollywood cuz of her look
13 years ago
She looks pretty! Another beauty queen joins the industry...
13 years ago