YRF has announced a licensing deal with Doodle Collection, a platform which offers colourful, fun and fashion-forward diaries and notebooks, which are made to inspire people to experience the joy of writing.
As part of the deal, typographic designs in the diaries will also be inspired from films such as "Rocket Singh: Salesman of the Year" and "Chak De India", with a special emphasis on the banner's hit movie "Dilwale Dulhania Le Jayenge".
"A perfect blend of Bollywood and lifestyle, these diaries are a must have for the romantic souls, creative geniuses and for all movie buffs to collect and treasure," the statement read further.
The diaries are available on the Doodle Collection website(https://www.doodlecollection.com/our-diaries/YRF-Merchandise) as also with major stationery retailers across India, apart from online portals like Flipkart, Amazon and Fashionara.
These are priced upwards of Rs.199.