Aiming to spread the sweetness of the fruit across the country, the annual Mapro Strawberry Festival has been shifted here from Panchgnai to give it greater visibility.
Launched in 2007, the festival will now be held at Big Bazaar outlets of Phoenix Market City, Growel Mall, Nirmal Mall and R City Mall here, starting Friday.
The three-day long festival is organised by Mapro Foods, the manufacturer of jams, fruit beverage concentrates - crushes and squashes; and fruit bars.
"The Strawberry Festival has been a tremendous success in Panchgani for the last seven years. It is loved and enjoyed by thousands of people who visit the hill-station particularly for the festival. Taking a step further, we decided to bring the festival to Mumbai and Pune and provide them with a delightful experience," Mayur Vora, managing director, Mapro Foods Pvt. Ltd., said in a statement.
"With this festival, our aim is to spread the sweetness of this fruit across the country and bring strawberry lovers to a common destination to indulge and win exciting goodies from Mapro," he added.
With the theme I Love Strawberry, the fest will offer interactive games and goodie bags.
It will also give a chance to strawberry lovers to indulge in the freshest of the fruit straight from farms of Mahabaleshwar.