Bangalore, May 16 (IANS) The launch of ETV Kannada Anubandha Awards 2014, aimed at celebrating the togetherness of the channel's family while felicitating the artists for their talent and dedication, was announced here Thursday.
The concept was launched by LIVE Viacom18, a division under Integrated Network Solutions (INS), in the presence of a slew of artists from the channel.
The main gala award show will take place at Koramangala here May 31, and it will be telecast June 14 and June 15.
By introducing an award ceremony such as this, the motive is not just to create an on-ground entertainment experience for viewers, but also to give them a chance to vote for their favourite shows and its talent, said Jaideep Singh, senior vice president and business head - INS, Viacom18 Pvt. Ltd.
"ETV Kannada with its innovative shows such as 'MTS Dancing Stars' and 'Bhima Bigg Boss', has brought in newer and younger audiences to the regional television medium," he added in a statement.
Each ETV family member will take time off their shoot and cast votes for each other. In a unique nomination process, ETV Kannada has chosen family members from all the serials of the year 2013 as nominees across various categories such as 'Favourite son' and 'Favourite daughter-in-law'.
The entertainment quotient will be taken a notch higher with performances and appearances by ETV Kannada family members and film celebrities.