Mega success of Zing's Pyaar Tune Kya Kiya season III makes way for season IV

Pyaar Tune Kya Kiya has headlined programming trends and captivated the young likewise successfully over the last 3 seasons. Since its inception in last summer PTKK has covered many shades of love. Raising the bar yet again in youth entertainment, Zing announces season IV of Pyaar Tune Kya Kiya starting 17th April at 7pm.

The 4th season will see PTKK in a completely fresh outlook, be it the content or the talent. Parth Samthaan and Smriti Kalra, one of the most coveted youth idols will be your guides through this exciting season of 13 episodes, set in a heart of a college.

Speaking on this milestone, Mr. Vishnu Shankar, Channel Head - Zing said, "The journey of PTKK has been exciting for us.  We are glad that we have a dedicated audience for the show that connects directly with the youth and their perception. PTKK has maintained a strong top ranking consistently with the viewership multiplying manifolds resulting into the show being the leader in the 7 pm slot. In our endeavour to keep the show real and engaging, all the stories in Season 4 will have certain realism which will enable our audiences to easily relate to them. With the new season, the quality of the content and performances promises to be more refreshing than ever before."

Starting 17 April, PTKK promises to bring a fresh perspective on the challenges faced by young college goers and transcend it into a gripping visual story thereby. The channel aims to inform and enable viewers to make the right decision instilling strong moral grounds via this show. Till date, B-town and TV glitterati have headlined PTKK with stirring performances, unexpected twists and much more which is slated to only grow bigger with PTKK Season IV.

Zing has performed consistently well with the earlier seasons of PTKK and has maintained the top rank throughout in this highly fragmented section. The channel has been leading the Friday 7 p.m. slot most of the times in the genre since its launch. The show's performance on the social media front as well has been skyrocketing with PTKK registering growth in average daily views on YouTube by 650%.

The music video exclusively shot for this season has been an instant hit and has become one of the most watched songs on YouTube already.