Media joint venture offers movie clips on mobile phones

Chennai, July 26 (IANS) A path-breaking joint venture (JV) between Bay Talkitec and Saimira Access Technologies will help film buffs abroad watch trailers of the forthcoming Rajnikanth starrer 'Kuselan' on mobile phones.

'Thanks to huge inventory of movie software of Saimira, our collaborative venture would help us corner a large segment of the Rs.84 billion value-added services (VAS) global market through video service delivery platform (VSDP) that exploits the growing 2.5G and 3G networks,' K. Sheker, Bay Talkitec co-founder, said.

'The foray into mobile VAS is a logical extension of our existing business and it will be the future growth engine for us. With mobile penetration increasing exponentially and India expected to allow 3G in a few months, the timing of our launch is expected to lead to a revenue growth of at least Rs.1 billion in three years,' Sheker added.

The Rs.60 billion Pyramid Saimira group which owns 955 screens in India and five countries abroad had increased its turnover by 450 percent between the last fiscal through diversification in IT-related enterprises, a company press statement said.

Saimira is also distributing the Rs.650 million 'Kuselan' releasing next Friday in India and abroad, the statement said.