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Madhuri Dixit, can't stop humming and dancing to the Oral B jingle

Known for her enigmatic and charming smile, Madhuri Dixit Nene, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movement by shooting for a dance video at a mall in Mumbai.

2014-01-17T15:07:00Z
Known for her enigmatic and charming smile, Madhuri Dixit Nene, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movement by shooting for a dance video at a mall in Mumbai. This is the first time that a Bollywood celebrity has participated in a flash mob-styled performance. Shoppers were absolutely thrilled to witness the surprise star act. The jingle, sung by the National award winning playback singer Rekha Bhardwaj and choreographed by the multi-talented Ganesh Hegde, captures the essence of how a 'bindass bateesi' is the key to a beautiful life!

The mesmerizing dance moves of Madhuri not only brought smiles on faces, young and old, but also got them to forget their worries and join in the foot tapping number. The performance created a stir among the audience and the mall reverberated with the cheering and applauding by the crowd while the enthusiastic Madhuri interacted with audiences by encouraging them to match her steps and her signature smile.

The passion with which the crowd reacted to the dance break out was overwhelming to witness. Everyone from youngsters to mothers, store staff to police inspectors dropped their personal errands and enjoyed the spectacle. Spectators got a glimpse of the fun side of Madhuri, who kept interacting with the dancers and joking around with the crew.

The catchy jingle, which is one of the key highlights of the video, truly caught her fancy. Madhuri couldn't stop humming the melody even during the breaks between shots. The jingle aims to spread the message that a family which smiles together is truly a reflection of a happy and healthy family.

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