"I doubt any Hindi TV show has been shot there before. We wanted to get good visuals and shot the initial 10 episodes of the show there," Saurabh Tewari of Nautanki Films told IANS.
The show, which deals with the emotions, trials and tribulations of people behind-the-scenes, aims to pay a tribute to 100 years of Indian cinema.
A lot of thought went behind the set-up of the show, says Tewari, who wanted to give a real look and feel to the show.
"We were well aware that the medium of the show was television, so we did not want to make it like a hardcore feature film. Our show is very television in its DNA, but in terms of set-up and production, it is very film like. So we went ahead and shot it in Ramoji Film City," he said.
Some scenes have also been shot at Mumbai's busy Chhatrapati Shivaji Terminus and a Ganapati sequence has also been shot at the entertainment capital's Fort area.
"Madhubala...Ek Ishq, Ek Junoon" features actors Drashti Dhami and Vivian D'Sena in key roles. The show will deal with the ups and lows of an actor, as well as delve into the lives of people who work hard day in and day out without ever being recognised.
"We want to talk of a family of a stunt artist or a junior artist, who are never talked about or written about... of someone who may have come from Punjab thinking he will be the next Dharmendra and might be working as a stuntman now..."
"Bollywood is the only industry which has some kind of national integration with people coming from all over. There are various positive aspects of film industry, and that's what we aim to show," Tewari added.
The show will go on air Monday on Colors at 8:30 p.m.