"I realised that Punjabi cinema is doing so well right now. Just like southern cinema is number one among regional film industries, in the same way, Punjabi cinema is also growing strong. So, I think it's one of the most amazing steps that we have taken," Karanvir said here Thursday at the first look launch of his "Love You Soniye".
Besides producing the film, Karanvir has also acted in it. The film also features his wife Teejay Sidhu.
Karanvir says he was not sure about acting in a Punjabi film, but agreed to do so due to his wife.
"She (Teejay) has been insisting me to do Punjabi films and said, 'Trust me, do Punjabi (films), it is a phenomenal market'," said the actor, who is currently seen on TV cookery show, "Welcome: Baazi Mehmaan Nawaazi Ki".
The actor admits he knows how to talk in Punjabi, but he wasn't sure of doing an entire film.
Meanwhile, Teejay said "Love You Soniye" is a fun film meant for youth.
"In our film, all the youths are very talented and the USP of our film is that it is not a love based story... It is a fun and up-market film," she said.