Speaking on the occasion, Mr Kiyoshi Oike, Managing Director, Yakult Danone India said "Yakult is the world's No 1 probiotic health drink for the entire family, and Kajol brings to life the values of our brand – which is health and happiness for all. This association is a natural fit with the qualities of our brand, a caring mother and a loving wife who understands the health needs of her family well. Kajol's universal appeal extends to all age groups and we believe that her association with Yakult will help in reinforcing the attributes and philosophy of the brand"
Yakult's unique Lactobacillus casei strain Shirota (friendly bacteria) have been proven to reach the intestines alive in sufficient numbers, helping to top up levels of essential bacteria. Yakult's bacteria support the work of 'good' bacteria and help to discourage the growth of harmful bacteria. Good bacteria in the body help build a strong immune system, protecting against diseases. Yakult can be enjoyed by everyone, young or old, as part of a healthy balanced diet everyday.
Yakult encourages healthy living by promoting probiotic products across the globe. 28 million people in 32 countries drink Yakult everyday and the company invests heavily in ongoing research in the area of probiotics and gut health. Launched in New Delhi, NCR, Jaipur & Punjab, Yakult is planning an aggressive foray in other Indian metros soon.