Sony Entertainment Television's Jeet Jayenge Hum, produced by Benaifer Kohli will be ending on 22nd April. The channel has Indian Idol and Swastik Pictures' Maan Rahe Tera Pitaah launching post IPL, on April 26th. So the channel is changing its strategy to accommodate the new programs.
According to our source, "Jeet Jayenge Hum is surely going off air, and its last airing date will be April 22nd. Sukh By Chance which had been conceptualized for six months has had its run, and there is a chance of it going off air. Pyaar Ka Bandhan of Balaji Telefilms is also buzzed to be in the danger zone".
Benaifer Kohli, Producer of Jeet Jayenge Hum confirmed the news and said, "Yes, Sony is planning a new strategy which includes shutting down of three fiction shows. Jeet Jayenge Hum will be ending on April 22nd".
A source from Balaji Telefilms though tells us that, "Pyaar Ka Bandhan remains safe till the month of August".
A source from Sukh By Chance told us that "The original contract stands good till the end of May. So we will not be winding up in April".
We tried calling J.D. Majethia but he remained unavailable.
Ajay Bhalwankar, Programming Head, Sony told us, "Jeet Jayenge Hum is going to have a logical end in April. But I cannot comment anything on Sukh By Chance and Pyaar Ka Bandhan. We should have a clear picture on the time slots of Indian Idol and Maan Rahe Tera Pitah by next week".
Now let's wait for the next piece of news to come our way.
Reporter and Author: Srividya Rajesh