With the entire country under lockdown and the shoots being halted, the channels have re-aired their previous iconic shows to entertain the fans even in this quarantine period. Producer JD Majethia is hopeful that they will start the shooting soon and he also mentioned that the lockdown phase has has seen a growth in the number of hours on TV.
Speaking to Pinkvilla, JD Majethia says, "Unlike other sectors, TV is holding the fort right now. On average, 46% of our time is spent watching TV. The beauty is that viewers have not gone away from their shows or old favourites. For instance, Ramayan created history by people coming at 9 am in the morning. The time slot has changed." He also added that for any industry, customers not going away is an achievement and they will come back to movies and TV because habits don't go away.
He also emphasized that this is the best time for rejuvenation for content makers as they are competing with the international market and everything is there on desk. "With malls and OTTs, people had started spending lesser time on TV. But this phase has seen a growth in the number of hours on TV now. The best season is monsoon and we are hopeful we will start shooting soon," he added.
He further added that the best part is that there is no infrastructure damage and that they will be able to bounce back easily.
What do you think of the above news? Do let us know your views on the same in the comments below.