COLORS which has been dealing with shows with a social message is all set to launch its first love story tentatively titled 'Ishq', produced by Creative Eye, in association with Rajita Sharma (who was the writer of Yeh Rishta Kya Kehlata Hai). This will be Rajita's debut show as producer.
It was reported that the channel and production house were looking for a fresh face to play the male lead. However, the news coming in is that talented actor Gaurav Khanna has been finalized to play the male lead in Ishq.
According to our source, "Gaurav Khanna has been finalized to play the lead in the show. He will play a rich guy from a Lucknowi family, who is flirtatious in nature. Yami and Gaurav will play the much-in love couple whose families are at loggerheads. Even here, the female lead will be from a poor to middle class family. The show is set in Lucknow, and the shoot for the same has already begun".
Ishq will launch after the culmination of Bigg Boss at the 9.30 PM slot, while Playtime Creations' upcoming show Laagi Tujse Lagan with Mahi Vij as the lead will be aired at 9 PM time slot.
When contacted, Gaurav Khanna told us, "Talks are on, but nothing is finalized. I am at Lucknow right now, so will be able to give you an answer only after I get back to Mumbai".
Gaurav is presently playing one of the protagonists in Star One and Shakuntalam's Love Ne Mila Di Jodi. Gaurav Khanna has earlier played the lead in COLORS' Jeevan Saathi.
We tried calling Producers Rajita Sharma and Dheeraj Kumar, but both were unavailable.
Reporter and Author: Srividya Rajesh